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BizReport : Ecommerce archives : November 03, 2011

Amazon makes Christmas sales prediction

Predictions for doomsday, earthquakes and raptures have flooded the press this year, but a prediction that's far more useful to retailers in the UK has been released by Amazon.

by Helen Leggatt

amazon_uk_logo.jpgAccording to the online retailer, Monday 5th December at 9pm sharp is a prediction online marketers and retailers need to heed.

This date and time will mark the peak of this year's online Christmas shopping season in the UK - Cyber Monday. Previous year's data have been used to arrive at this date.

Amazon, recently voted the UK's number one retail brand, is also predicting that December 12th, the following Monday, will also see a high volume of online purchases.

"In recent years, the first Monday in December has been's busiest day, with orders for over 2.3m items being placed on Monday 6th December last year," according to Christopher North, managing director of

"Mondays remain the busiest shopping day in the run up to Christmas, but every day of that week will see high sales as more and more people have immediate access to shop online via home broadband and, increasingly, mobile devices."

Amazon customers regularly update their 'Wish List' - a personalized list of items they would love to own sold by Amazon. Friends and family use these lists to purchase the perfect present.

This year's most wished-for products on Amazon's UK site currently are:

1. Kindle
2. Harry Potter And The Deathly Hallows - Part 2 (DVD)
3. Steve Jobs: The Exclusive Biography (Hardcover)
4. Harry Potter - The Complete 8-Film Collection (Blu-ray)
5. Transformers: Dark of the Moon (DVD)
6. Captain America - The First Avenger (Triple Play)
7. Senna (DVD)
8. Call of Duty: Modern Warfare 3 (Xbox 360)
9. Great British Bake Off: How to Bake: The Perfect Victoria Sponge and Other Baking Secrets (Hardcover)
10. Uncharted 3: Drake's Deception (PS3).

The prediction coincides with the opening of's Christmas store, which opened just a few days ago (31 October) and offers bestsellers and most-gifted items.

Tags: Amazon, Christmas, Cyber Monday, online retail, UK

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