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BizReport : November 29, 2011 Archive

November 29, 2011 Archive

Mobile Marketing | November 29, 2011

How push notifications could help mobile strategy

The rapid adoption of tablets, smartphones and e-readers have increased the need for mobile content; along with that content comes more opportunities for mobile advertising. From apps to streaming content, audio and mobile display ads, brands may find even more opportunities to engage with shoppers. >>

Ecommerce | November 29, 2011

'January sales' frenzy a thing of the past?

Smartphones are changing the face of retail and now, according to some experts, as users come to expect all-year-round deals and promotions, retailers are having to rethink their post-holiday sales strategies. >>

Mobile Marketing | November 29, 2011

Smartphone shipments to China outstrip US

China has been dubbed the world's next ecommerce superpower and now, as more research shows, it's proving to be a monster of a mobile market, too. >>

Email Marketing | November 29, 2011

3 Email tips to push holiday campaign ROI

With the buzz about mobile and video advertising, it is important for marketers to remember that ad options like email are still quite viable. Although consumers are converting to mobile device use in record numbers, those mobile devices all offer consumers the ability to stay in touch with email from a remote location. And, according to several studies, one of the most common tasks performed on mobile devices is checking email. Here are our tip three tips to improve email engagement. >>

Ecommerce | November 29, 2011

Black Friday trends to tech buys

The holiday buying season is off to a good start with more than $815 million in online retailers pockets according to comScore. With a one-quarter increase in online sales, it would seem more shoppers are finding their gift buys online, but what are they looking for? >>