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BizReport : November 23, 2011 Archive

November 23, 2011 Archive

Ecommerce | November 23, 2011

How deals and social networks are impacting Black Friday

Online merchants are taking Black Friday and Cyber Monday advertising to a new level this year. Although 'shoppers' have been leaked for years, there are now websites dedicated to unmasking the best Black Friday deals and some merchants aren't shy about sharing their deal news early - and direct to the customer. >>

Email Marketing | November 23, 2011

Top 3 reasons to send a Thank You email

In the spirit of Thanksgiving, don't forget to thank your customers. Unfortunately, many email marketers do forget to say their thank-yous - and not just during the hectic holiday season. In the spirit of giving, though, we offer you Campaigner's top three reasons you should send a thank you through email. >>

Advertising | November 23, 2011

Studies: Video increasingly important for brand metrics

Two new studies are showing a more direct link between video advertising and brand metrics including purchasing intent and brand lift. And with more than half of the US population engaging in online video viewing, this kind of measurement should help brands entering the video marketplace. >>