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BizReport : November 21, 2011 Archive

November 21, 2011 Archive

Blogs & Content | November 21, 2011

Top 3 tips for video personalization

US consumers are spending, on average, 19 hours each month watching clips, trailers and full episodes of their favorite programming, and yet video ads account for less than 15% of the total time spend within the video space. That is an indicator that there is still room for video advertising to grow. >>

Social Marketing | November 21, 2011

Social releases to ready sites for holiday rush

With more shoppers expected to hit the online mall this season, brands are looking for more ways to engage. The social space is one place many will likely find shoppers - who are already there sharing and looking for product information. Two releases should help them engage. >>

Advertising | November 21, 2011

comScore validates eXelate data

Purchase intent data has become more important to online brands through 2011; this type of data allows brands to see which consumers are most interested in their products. eXelate, a leader in purchase intent data, has announced their purchase intent data scores have been validated by comScore. >>

Mobile Marketing | November 21, 2011

App releases may help advertisers connect on a deeper levels

New data from Borrell Associates finds that by 2016 most local ads will be served through mobile devices (88%); just over 6% of local online ads were served via mobile this year. As more tablets and smartphones are sold, much of that spend will be through mobile ads, but apps are likely to remain important to the mobiles space. To that end, three new releases may help brands engage. >>