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BizReport : November 17, 2011 Archive

November 17, 2011 Archive

Blogs & Content | November 17, 2011

Video getting more play but viewer numbers stabilizing

The number of video views and the amount of time spent with video continues to show sharp increases, but one report indicates the number of viewers isn't increasing as quickly. How is time spent showing such a large increase then? Because of the amount of content available - and that amount increases every day as more programming is formatted for online video. >>

Ecommerce | November 17, 2011, Optify releases push social envelope

Two new releases in the social space may help retailers and brands increase their social profiles. From a coupon/social integration and from Optify a tool to help create landing pages and optimized social pages. >>

Blogs & Content | November 17, 2011

Studies: Traditional media finding traction

Wondering if radio is still getting results? And what about newspapers? Wonder no longer. A new report from Ipsos OTX indicates radio is still getting results - as long as the correct message is sent over the airwaves. According to the report consumers exposed to radio advertising were more engaged throughout the purchase funnel than a core group who were not exposed. As for newspapers, their readership is gaining traction as well. >>