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BizReport : November 14, 2011 Archive

November 14, 2011 Archive

Blogs & Content | November 14, 2011

Ooyala: Mobile pushing video growth

The number of people watching online video continue to show steady growth, but a new report from Ooyala indicates mobile and tablet viewing are pushing the most video content. According to the first, quarterly VideoMind Video Index Report tablet viewers watch about 30% more video content than when watching through a desktop. >>

Social Marketing | November 14, 2011

Forecast: Local-Social ad efforts to surpass $2b by 2015

The local advertising space isn't going to be stagnant over the next four years, but it isn't going to set spending records, either. That according to BIA/Kelsey's new forecast. Overall growth is expected to be just under 2% through 2015, but spending through local social media is expected to see a much stronger growth rate. >>

Ecommerce | November 14, 2011

Report: US e-comm spend pushes past $36b for Q3

Men may not be the shopping buffoons some make them out to be. According to a new report men are actually more social when it comes to online shopping than their female counterparts. And, with nearly $40 billion up for grabs from retail ecommerce, it could help brands to be more social as well. >>

Advertising | November 14, 2011

Two video offerings to help brands better connect

New data indicates online video content is skewing away from 'family friendly' content into the realm of more advanced viewers. That doesn't have to be a bad thing, though, and with two new video offerings, brands should be able to ensure their ads are shown adjacent to quality content. >>