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BizReport : November 7, 2011 Archive

November 7, 2011 Archive

Advertising | November 07, 2011

New ad releases may increase ROI across ad screens

Two new releases in the online realm may help brands first serve more targeted ads and then increase overall campaign ROI. From DataXu, a new platform to target based on first and third person data and from YuMe, a partnership to enhance app-vertising through connected televisions. >>

Advertising | November 07, 2011

3 Questions with Sharing Spree

Over the past nine months, social commerce site Sharing Spree has seen incredible growth. Part of that is due to the consumer hunger for daily deals, but also because instead of reaping huge rewards as a company, this deal site gives back. As we move into the holiday season, Sharing Spree is one more way to engage with consumers looking for a gift - and a way to give back. >>

Social Marketing | November 07, 2011

Why your social strategy needs more than a profile page

'Make a social profile.' That line has probably been repeated in advertising strategy sessions millions of times this year alone. But still too many brands are simply a branded social profile - they aren't offering the kind of information that will make their social page a destination for savvy, social shoppers. >>