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BizReport : November 3, 2011 Archive

November 3, 2011 Archive

Blogs & Content | November 03, 2011

Turn adds video, Jun Group finds humor effective in video

American consumers watched nearly 20 hours of online video content in September 2011 so it's no wonder video continues to be a hot topic for brands. New data from Jun Group may lead video advertisers to even more engagement while a new Turn release may offer brands better video coverage. >>

Mobile Marketing | November 03, 2011

New Moolah Media ads pushed by recommendation technology

New ad units out today from Moolah Media won't only rely on geographic location or gender information to target mobile ads. The performance optimized ads will also rely on recommendation technology to hopefully engage consumers beyond that initial click. >>

Ecommerce | November 03, 2011

Digital gifts have "last minute" appeal

A new survey from Elastic Path reveals the rise of digital gift purchases and the top reasons why consumers opt to purchase them. >>

Ecommerce | November 03, 2011

Why brands need to know social networking moms

While men have traditionally been seen as the 'head of household', women have traditionally held the buying power. Sure, men earned the money, but women spent - buying everything from clothing and food to power tools and sporting goods. Now brands are more focused on moms than ever because moms are finding power in their position. >>



Mobile Marketing | November 03, 2011

Enter the mobile app dragon

China, a country ranked 11th in terms of mobile app session figures at the start of 2011, is now second only to the US, according to new data released by mobile analytics firm Flurry. >>

Ecommerce | November 03, 2011

New deal site opens category to online merchants

Just in time for the holiday rush, a new addition to the daily deal space - but this one may appeal to a mass audience. Rather than focusing on small, local businesses, the deals offered will include online merchants; to this point, daily deal websites like Groupon or LivingSocial have catered to local businesses hoping to increase foot traffic. >>

Ecommerce | November 03, 2011

Amazon makes Christmas sales prediction

Predictions for doomsday, earthquakes and raptures have flooded the press this year, but a prediction that's far more useful to retailers in the UK has been released by Amazon. >>