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BizReport : November 2, 2011 Archive

November 2, 2011 Archive

Advertising | November 02, 2011

Announcements underscore interest in, value of online, mobile ads

As more screens are introduced to consumers lives marketers are trying to find more engaging ways to interact. Three announcements may help brands move more into the online and mobile spaces. >>

Advertising | November 02, 2011

How local could lead holiday ROI even higher

Considering we haven't begun the initial 72-hour sprint into the holiday shopping season, it may seem a little soon for this next bit of advice: localizing ad efforts will help increase sales in the final 72 hours of the holiday shopping season. But, experts with MaxPoint Interactive believe localizing ads for the final 72 hours of the holiday shopping season will push more sales through the conversion funnel. Why? >>

Mobile Marketing | November 02, 2011

Report: Q3 Mobile scans push past 20 million mark

Smartphones and tablets aren't just for playing games or checking in on social networks anymore. New data from ScanLife finds a 440% (YoY) increase in the scanning of mobile codes - 1D, 2D, etc. >>