BizReport : November 1, 2011 Archive

November 1, 2011 Archive

Social Marketing | November 01, 2011

Social media to play pivotal role in 2012 Presidential Elections

Social media is the 'must-have' media tool of the 21st century, according to a new survey by brand agency Digitas, with almost two-thirds of adults expecting candidates to have a social media presence. >>

Social Marketing | November 01, 2011

How to gauge social conversations for increased ROI

According to the latest data from BrightEdge more than half of the 10,000 largest websites are utilizing social plugins to share and dispense information, nearly a 10% increase from July numbers. Those social conversation pieces allow consumers to tweet, update and otherwise share information easily, but it is the brand's job to determine what those shares and likes mean for their marketing plans. >>

Blogs & Content | November 01, 2011

Platform offers new revenue stream

A new release in the online ad space, Stipz.com, may change the way content producers - from bloggers and vloggers to smaller publications - look at content monetization. Rather than utilizing advertising networks, as some video content platforms do, the Stipz platform allows content creators to keep control of their media and set pricing for ad buys. >>

Ecommerce | November 01, 2011

Survey finds taking pets shopping important for some buyers

Pet care is one area that seems recession-proof for US brands and consumers. Despite cutbacks in nearly every other category, pets are still living high and sometimes higher on the...um...hog. Excuse the pun. For example, don't want to leave Fido or Fluffy at home on your run of errands? You aren't alone, and a new survey finds that, especially for small business owners, being pet-friendly can increase loyalty. Should your business embrace a pet-friendly attitude? >>