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BizReport : Mobile Marketing : October 11, 2011

Survey: Americans say new smartphone releases matter

Smartphones are a convenience. New smartphone releases are anticipated and researched and find crowds of consumers looking to upgrade. But a new trend is also emerging - the trend of minor annoyance. New data from Harris Interactive and Qumu finds Americans awaiting new smartphone releases but at the same time believe some smartphone uses should be limited.

by Kristina Knight

Americans are turning in their old, feature phones for new smartphones daily, and yet many believe some of the uses of smartphones should be limited in the workplace. That is the takeaway from a new Harris Interactive/Qumu poll. The data finds Americans believe new phone releases matter most to Tech Geeks (69%), Business People (58%) and Creative Types (26%) most; but most admit they also look forward to new releases.

"While everyone is excited about the latest smart phone, its capabilities pose a growing problem in the way video is consumed by employees," said Ray Hood, CEO of Qumu. "At Qumu we provide the opportunity for employers to better control the way video is organized and distributed to employees. Not only can the Enterprise manage the growing volume of videos being created and viewed by its workforce, they can also monitor when employees have watched important videos and whether or not they watched the complete program."

While most of those surveyed admit they like the functionality of smartphones, they also believe some app uses should be limited - especially those which can lead to 'misbehavior'. The list of application types most believe should be frowned upon at work include:

• Apps featuring pornography (67%)
• Apps matching people up for sex (63%)
• Dating apps (51%)
• Gaming apps (39%)
• Social Networking apps (37%)

Shopping, music and news related apps were also on the limited-at-work list.

Additional results will be shared at the QuMu booth at CTIA today.

Tags: Harris Interactive, mobile marketing, mobile trends, Qumu, smartphones

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