News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
NRF forecasts YoY fall in holiday season retail sales
The National Retail Federation has released its retail sales forecast for the coming holiday season. It shows that while growth won't hit the heady heights of last year it will exceed the 10 year average.
Holiday sales this year will rise 2.8% to $465.6 billion, according to the NRF's latest figures released this week. The forecast is lower than the 5.2% increase retailers experienced last year but higher than the 10 year average of 2.6%.
While several economic factors point to a healthy holiday season for retailers, cautious consumers still have one eye on unemployment figures, rising household costs and a shaky stock market.
"Just when you think the U.S. economy is turning around, another factor comes into play that changes the game," said NRF chief economist Jack Kleinhenz, Ph.D.
Matt Shay, president and CEO of NRF, said 2011 will be a holiday season led by promotions and discounts. He told Direct Marketing News that consumers will be "moving aggressively to use mobile technology and data to focus on the best opportunity."
- Ad Roundup: More formats, reporting available to brands
- What drives reward program spending
- Forecast: Local media to slide mobile
- Brands: How Chat-As-A-Service can work for you
- Survey: Computers are the connection of choice for sports fans
- Expert: The link between returns and cart abandons
- Mobile Roundup: App releases focus on connection, analysis
- Amazon's latest delivery location - the trunk of your car
Featured White Papers
- Design Matters: How To Create The Optimal Mobile Shopping Experience
Over two-thirds of US consumers under 50 say they would be happy if shopping evolved into a mobile-only experience, recent...
- Tasty Tips From Marketing's Master Chefs
The art and science of effective marketing and demand generation is like a great recipe- Marketing master chefs turn traditional...