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BizReport : Mobile Marketing : October 14, 2011


Manta's Pamela Springer: Why SMBs need mobile

At the mid-point of October, and with just over a month until the holiday shopping season is officially in swing, campaigns are being tweaked and tested. But there is still time to include new options to the holiday marketing blitz. I recently chatted with Manta's Pamela Springer about mobile opportunities.

by Kristina Knight

Manta just released their popular search app to Android as well as iPhone platforms.

Kristina: The Manta Business Search app was first released to iOS devices, now to Android, are you seeing a lot of use from your client base?

Pamela Springer, CEO, Manta: Yes, we're seeing a growing number of users. The Manta Business Search for Android has had over 6,400 downloads in just the first few days since launch. We expect adoption to grow exponentially, given the thousand downloads per day we've seen for our iPhone app.

Kristina: How does the app work?

Pamela: With the Manta Business Search for Android app, business users have instant access to nearly 24 million U.S. businesses and with the tap of a button can add contact information to their mobile device and directly reach out to any individual. Like the iPhone app, Android users can now search for information, including phone number and address of nearly 24 million U.S. businesses.

(Kristina: Users can search for companies by location, category or name and can then filter results by revenue, ownership, proximity or company revenue. From there, the app allows for mapping of locations and then will bookmark favorite pages/result sets)

Kristina: ComScore just released some stats showing 7% of digital traffic is driven by mobile; knowing that, how important is it for SMBs to be not only online but to have mobile options?

Pamela: Business professionals are relying more heavily on mobile devices to stay connected...In order to grow and meet the new needs of today's market, businesses need to be found where their customers are, and Manta's new Android app is helping connect more SMBs with prospects, customers and each other.

Tags: local marketing, Manta, mobile apps, mobile marketing, mobile search, Pamela Springer










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