RSS feed Get our RSS feed

News by Topic

BizReport : Mobile Marketing : October 05, 2011

eMarketer: Marketers moving money into mobile

Advertisers are set to spend $1.23 billion on mobile advertising this year, according to new figures released this week by eMarketer, the first time ever that annual revenues have topped the $1 billion mark.

by Helen Leggatt

emarketer.jpgIn it's latest forecast eMarketer reveals that the amount spent on mobile advertising this year will be up 65% on last year's $743 million.

Furthermore, that growth shows no sign of slowing over the course of the next few years. By 2015 eMarketer forecasts U.S mobile advertising spend will hit around $4.4 annually.

2010 - $743 million
2011 - $1.2 billion
2012 - $1.8 billion
2013 - $2.5 billion
2014 - $3.4 billion
2015 - $4.4 billion

The largest chunk, around a third, of this year's mobile advertising spend will go on messaging-based formats but, forecasts eMarketer, this will change come 2012. Next year banners and rich media, along with mobile search, will steam ahead getting 33% of spending apiece, ahead of messaging-based formats which will fall to 28.2%.

Messaging-based formats will continue to see a decline in use, dropping to just 14.4% of total mobile advertising spend by 2015.

There's little doubt that significant rises in smartphone and tablet adoption have driven mobile advertising spending. Marketers, seeking to engage on-the-go consumers, are discovering that their presence on the mobile web and in apps is now more important than ever.

Tags: advertising revenue, advertising spending, eMarketer, mobile ad market, mobile advertising, mobile marketing, smartphone

Subscribe to BizReport

  • As one who's involved in the cell phone marketing arena, I see the tremendous potential that you're offering. It's the beginning of a greater way to make money. Cell phone marketing is where the money is trending today. All serious marketers should get involved now, at the front end of it all.



Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.