Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Mobile Marketing : October 05, 2011
eMarketer: Marketers moving money into mobile
Advertisers are set to spend $1.23 billion on mobile advertising this year, according to new figures released this week by eMarketer, the first time ever that annual revenues have topped the $1 billion mark.
In it's latest forecast eMarketer reveals that the amount spent on mobile advertising this year will be up 65% on last year's $743 million.
Furthermore, that growth shows no sign of slowing over the course of the next few years. By 2015 eMarketer forecasts U.S mobile advertising spend will hit around $4.4 annually.
2010 - $743 million
2011 - $1.2 billion
2012 - $1.8 billion
2013 - $2.5 billion
2014 - $3.4 billion
2015 - $4.4 billion
The largest chunk, around a third, of this year's mobile advertising spend will go on messaging-based formats but, forecasts eMarketer, this will change come 2012. Next year banners and rich media, along with mobile search, will steam ahead getting 33% of spending apiece, ahead of messaging-based formats which will fall to 28.2%.
Messaging-based formats will continue to see a decline in use, dropping to just 14.4% of total mobile advertising spend by 2015.
There's little doubt that significant rises in smartphone and tablet adoption have driven mobile advertising spending. Marketers, seeking to engage on-the-go consumers, are discovering that their presence on the mobile web and in apps is now more important than ever.
Tags: advertising revenue, advertising spending, eMarketer, mobile ad market, mobile advertising, mobile marketing, smartphone
Tweet
Subscribe to BizReport
Please enter your e-mail here:
-
Eddie Crouch
Latest Headlines
- Top 3 tips for email success in 2021
- Report: Streaming services push media spending surge
- Experts predict life in 2025 will be more tech driven
- Look for virtual events, social commerce to stick post-pandemic
- Studies ID risks, impact of remote work
- What are the differences between social media platforms?
- Expert: How Covid-19 will impact merchants in 2021
- Expert: How a newsletter could change your business