News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
'Digital Omnivores' consume digital content via several touchpoints
Remember when it was super cool just to be able to listen to music while on the go, Walkman clipped on the waistband, earphones plugged in? Consumers want so much more while on the go in today's hectic, digital societies and, as comScore's latest figures show, they're getting it.
Today people want to plug in more than just earphones when out and about. They want to plug in to social networks, a video, make phone calls, find nearby stores, text friends, call up various entertainment media, play games or go... geocaching.
They want apps that inform and engage or that are useful to a task in hand. They want to use vouchers and coupons, enter competitions, browse products, scan barcodes, check reviews, compare prices and even make purchases.
And that's why smartphones and tablets have become such an integral part of users' day to day lives, unchaining them from desks and kiosks, and why mobile devices are driving digital traffic around the world.
Today, 116 million Americans - half the total US mobile population - uses mobile media such as apps and downloads and the mobile Internet. That's a 19% increase on last year, according to comScore.
Nearly 7% of all American Internet traffic now comes from mobile device users, both smartphones and tablets, according to comScore's latest findings. Consumers have become 'digital omnivores' grazing on different digital touchpoints during the course of their day.
"In order to meet the needs of these consumers, advertisers and publishers must learn to navigate this new landscape so they develop cross-platform strategies to effectively engage their audiences," said Mark Donovan, comScore's senior vice president of mobile, said in a statement.
- Experts: App usage will change in 2015
- How data will influence 2015
- Top 4 investments to make in 2015
- Researchers use Yelp to predict a restaurant's chances of survival
- Are your employees stifling yawns during status meetings?
- Survey reveals the odd places consumers shop by mobile
- Marketers urged to lower ad viewability expectations
- 50% of consumers who want marketing comms prefer them via email
Featured White Papers
- 7 Myths About Online Reviews
When it comes to building and maintaining trust in your brand, online reviews are an extremely valuable addition to your...
- Targeting (That's on target)
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When,...
- Leveraging Facebook to Improve ROI on Brand Sites
Rather than deserting your brand site for a Facebook Fan Page, the best digital marketing strategies incorporate a Facebook presence...