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BizReport : Research : October 27, 2011


Deloitte: Consumers say they'll spend more this holiday season

According to Deloitte's annual holiday survey most US consumers (67%) believe the economy will either stay and same or weaken and yet over half (59%) plan to spend at least the same amount this holiday season as they did in 2010. How and where will they spend? Read on for the details.

by Kristina Knight

deloitte.gifDespite overall plans to spend the same or more money, all is not merry and bright this holiday season. Of those spending less, most state higher food and gas prices are keeping them out of stores for the holidays.

Other interesting findings from Deloitte's 2011 Holiday Survey include:

• 68% say they'll change the way they shop by going online
• 46% say they'll shop online more to qualify for free shipping options
• Gift card purchases are expected to be down

"Consumers are using online and mobile platforms to make the most of their holiday budgets, and the survey indicates that they will do more than just compare prices," said Alison Paul, Vice Chairman and US Retail and Distribution Leader, Deloitte LLP. "Retailers that use mobile and online channels to show product availability, locations and pricing but add customized promotions and gift ideas may encourage shoppers to come in the door for a specific gift and take additional items to the register."

One interesting finding is that both wealthy shoppers, those earning $100,000 or more, and lower-income households are planning to cut back on holiday spending.

Also of interest, social networks and mobile devices are expected to play a larger role in the 2011 holidays. More than two-thirds (67%) say they'll use mobiles to find store locations, 59% say they'll price check via mobile and 46% say they'll use mobiles to find if a product is in stock.

Tags: 2011 holiday forecast, 2011 holiday shopping, Deloitte 2011 Holiday Survey, ecommerce










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