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BizReport : Advertising archives : October 03, 2011

Changes to mobile, video, social spaces may increase engagement

Heading into the holiday shopping season, three changes in the mobile, social and video spaces may help brands better engage with in-market consumers.

by Kristina Knight

First up, adBrite is partnering with Jivox to help video advertisers. Jivox will power interactive and social features for advertisers in the adBrite exchange. The ads will be enhanced with social sharing features, downloadable information like coupons, links to store locators and real-time updates.

Iggy Fanlo, CEO, adBrite said, "Partnering with Jivox underscores our commitment to publishers and bolsters the ad solutions they are offering to marketers. Through Jivox, publishers in the adBrite exchange have even more ways to monetize video ads and provide them with new options for providing a unique ad experience."

Meanwhile, Cameron Franks is the new Vice President of Operator Sales with Placecast; the position was created to push the platform's ShopAlerts further into the European mobile space as well as to open Latin American and Asian markets. ShopAlerts uses location based mobile messages to engage consumers, ensuring the ads delivered are geographically relevant.

Finally, Revoo has launched the first social commerce quality mark. As more consumers look for product reviews or suggestions from friends within the social space brands have followed; the problem is so have unscrupulous brands who would manipulate reviews or recommendations. The Revoo Manifesto is a mark set up to assure potential customers that the reviews offers are from real people who have used a product.

Tags: adBrite, Jivox, mobile marketing, mobile targeting, Placecast, product reviews, Revoo, social marketing, video advertising, video content

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