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BizReport : Viral Marketing : October 19, 2011

Changes in viewing push more video online

As more consumers watch time-shifted video - of both pre-produced and original content - brands are pushing more into online video to engage those viewers. A new offering from vzaar may help some brands engage and may even open new regions to brands.

by Kristina Knight

Vzaar is adding subtitles to its video content offerings. The ability to add subtitles should help marketers reach international customers without the added cost of creating individualized video content for each country in which a product is available. Instead, subtitles can be used to help those customers better understand the brand.

"Subtitles are a very effective way to broaden your web audience by conveying the busines's marketing message in multiple languages," said Stephen McCluskey, CEO of vzaar . "Subtitles are a must-have for online businesses looking to reach audiences across the globe. Our new subtitle feature supports multiple files in various languages, giving your viewers the ability to select their preferred language from the options you provide."

Subtitles can be added to video content through the vzaar dashboard; the files are then saved and uploaded and available for use by viewers.

While much video content is unique to the brand, an increasing number of video streams are of produced television content - Prime Time shows watched online, older programs, etc. According to General Sentiment, the top broadcast television programs, from an involvement standpoint, for the week ending October 16 included reality hits "Dancing With The Stars" and "X Factor" along with dramas "Supernatural", "Grey's Anatomy" and "NCIS".

What does 'involvement' mean? Simply that viewers are engaging with the programs - and other viewers - through social networks and other online environments.

Tags: General Sentiment, online video, video ads, video content, video subtitles, vzaar

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