News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Brightroll release guarantees video impressions
A new entry into the online video space should capture more ad dollars. From BrightRoll, the Total Audience Guarantee (TAG) is a first in the video marketplace, giving video advertisers a pay for impression interface. Those impressions are guaranteed by BrightRoll.
"By providing an audience guarantee, we are bridging the gap between traditional television buying and online video," said BrightRoll CEO Tod Sacerdoti. "We see this as a huge step toward making it not just easy, but a no-brainer for advertisers to move campaign dollars online with confidence."
According to comScore's September numbers American consumers watched an average of 18 hours of video content per person; 180 million Americans watched online video during the month. Much of this content was viewed through Google's YouTube hub, but a growing number of viewers turned to network websites or sites like Hulu to catch full-length programming.
"As more of our clients look to allocate portions of their TV budget to online video, it's essential that we not only hit their target audience, but do so in a way that is consistent with their broadcast campaigns," said Doug Wyatt, Digital Associate Director, Maxus; the company has used BrightRoll's tool in the past. "[TAG is] definitely the kind of tool that will help to further bridge the gap between online video buying and traditional television buys, and demonstrate to advertisers that we're able to reach our precise audiences efficiently and effectively."
BrightRoll's TAG platform should help brands by ensuring a certain number of impressions for campaigns. Ads are delivered at scale according to the targets set forth by marketers. During the campaign ads are optimized according to audience segments using various targeting methods; after the campaign, those impressions can be confirmed.
- Ad Roundup: Partner program and SMB security
- IAB report shows increasing commitment to digital video advertising
- Financial services industry reward programs falling short of consumer expectations
- Mixing work with personal life causes guilt among Generation Mobile
- Surveys point to what Mom wants
- Study: Facebook key for ecommerce
- Ad Roundup: More formats, reporting available to brands
- What drives reward program spending
Featured White Papers
- 9 Ways You Can Build Effective Mobile Email Marketing Campaigns
The latest research shows that two-thirds of email opens now occur on mobile devices, but many email marketers are still...
- Design Matters: How To Create The Optimal Mobile Shopping Experience
Over two-thirds of US consumers under 50 say they would be happy if shopping evolved into a mobile-only experience, recent...