News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Brightroll release guarantees video impressions
A new entry into the online video space should capture more ad dollars. From BrightRoll, the Total Audience Guarantee (TAG) is a first in the video marketplace, giving video advertisers a pay for impression interface. Those impressions are guaranteed by BrightRoll.
"By providing an audience guarantee, we are bridging the gap between traditional television buying and online video," said BrightRoll CEO Tod Sacerdoti. "We see this as a huge step toward making it not just easy, but a no-brainer for advertisers to move campaign dollars online with confidence."
According to comScore's September numbers American consumers watched an average of 18 hours of video content per person; 180 million Americans watched online video during the month. Much of this content was viewed through Google's YouTube hub, but a growing number of viewers turned to network websites or sites like Hulu to catch full-length programming.
"As more of our clients look to allocate portions of their TV budget to online video, it's essential that we not only hit their target audience, but do so in a way that is consistent with their broadcast campaigns," said Doug Wyatt, Digital Associate Director, Maxus; the company has used BrightRoll's tool in the past. "[TAG is] definitely the kind of tool that will help to further bridge the gap between online video buying and traditional television buys, and demonstrate to advertisers that we're able to reach our precise audiences efficiently and effectively."
BrightRoll's TAG platform should help brands by ensuring a certain number of impressions for campaigns. Ads are delivered at scale according to the targets set forth by marketers. During the campaign ads are optimized according to audience segments using various targeting methods; after the campaign, those impressions can be confirmed.
- Facebook launches Event ads to appear in Newsfeeds
- UK: Online Christmas shopping to exceed £13 billion
- Top 3 retail tips to personalize across channels
- Expert Advice: Use in-store techniques to sell online
- Twitter helps agency campaigns take off with Flight School
- Top 3 tips to improve employee productivity
- Retailers: Why you need live online assistance for the 2014 holidays
- Top 3 tips to create better transactional email messages
Featured White Papers
- 5 Ways to Personalize Beyond the Subject Line
Many marketers are still using batch and blast tactics for their emails and are often limited in their personalization efforts...
- How to Maximize, Manage, and Measure Organic Search
Organic search delivers high-quality traffic and revenue with a high contribution margin. But organic search is hard, and it's getting...