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BizReport : October 28, 2011 Archive

October 28, 2011 Archive

Mobile Marketing | October 28, 2011

MoPub releases RTB option for mobile

With more than three-quarters of the American consumer base having a mobile phone and many of those consumers quickly adopting smartphones, advertisers and publishers are looking for more options to advertise within the space. A new offering from MoPub Marketplace will give publishers real-time bidding (RTB) options, which should help to optimize ads and better control costs. >>

Ecommerce | October 28, 2011

3 Questions with AdYen's Peter Caparso

Heading into the holidays, there are steps merchants can take to pull more sales from the season. AdYen is a payment platform helping many online retailers to accept different payment types, to identify fraud and take steps to prevent more fraud from happening. >>