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BizReport : October 26, 2011 Archive

October 26, 2011 Archive

Advertising | October 26, 2011

Expansions in video give advertisers more options

More than 180 million American consumers tuned in to online video in September, watching nearly 40 billion videos and spending almost 20 hours each within the video space. Still, less than 20% of that time is from video advertising.As video space expands, advertisers look to capitalize. >>

Ecommerce | October 26, 2011

Social app lets shoppers use friend's cash

Here's a new app, just in time for the holidays, that may give more buzz to wanted products: it's a way to get items consumers want without the outlay of cash. Okay, you don't have to worry that friends will be able to access personal banking information, the app is part of a rewards system. >>

Ecommerce | October 26, 2011

Survey: Men shun online reviews for hard facts

Women are much more likely to read and take note of online reviews whereas men prefer the hard facts to the opinions of others, according to new research by ecommerce consultancy Postcode Anywhere. >>

Blogs & Content | October 26, 2011

Mobile gaming to push $2b this year

As feature phones are turned in for smartphones, consumers are doing much more than talking and texting. They are browsing the mobile web, visiting social networks and playing games - games more involved than the Tetris-like games of the past. This new breed of games is also a good opportunity for brands to get involved with the space. >>

Social Marketing | October 26, 2011

Social media and mobile apps or bust, warns Gartner

Next time the boss asks you to justify social media and mobile app budget increases, trying showing him the results of a recent study by Gartner that suggests it won't be long before half of Internet sales are made via these channels. >>

Mobile Marketing | October 26, 2011

Mobile: Use of social on-the-go rising

Tens of millions of Americans accessed social networks and blogs on their mobile device during August this year but they weren't just socializing with their friends, according to a new report from comScore, many were interacting with businesses, too. >>