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BizReport : October 21, 2011 Archive

October 21, 2011 Archive

Email Marketing | October 21, 2011

Top 3 email tips you should incorporate now

Halloween is nearly hear which means holiday campaigns are ramping up for release. Before sending out that first holiday-themed mess, though, follow these three tips for better email ROI. >>

Social Marketing | October 21, 2011

More than 20 million moms on Facebook

Businesses targeting mothers with children under the age of 18 might be interested in new research from eMarketer that shows more than 20 million US mothers are now using Facebook. >>

Ecommerce | October 21, 2011

Report: On-site search pushing clicks

High search query results - numbers one through twenty, typically - get the most attention from people using engines like Google or Yahoo. But, similar results are now being found with on-site retail searches, too. According to the Searchandise report about 66% of clicks happen within the top twenty results from retail site searches. >>

Loyalty Marketing | October 21, 2011

How to create loyal Millennials for your brand

The loyalty card may get the most attention from older consumers, but one expert believes younger buyers can be just as loyal. The key, of course, is to engage, and many Millennial consumers aren't engaged by simple cards or offers. They want more. To make the most of loyal-based marketing to younger consumers, brands need to change the way they approach programs. >>

Ecommerce | October 21, 2011

Almost half of shoppers to spend less on 2011 holiday gifts

Consumers have been looking for holiday gifts since the start of the year, according to Ipsos Public Affairs and most are planning to spend the same or less than they did last year. >>

Ecommerce | October 21, 2011

ONS figures show surprise rise in UK September sales volumes

Britain's Office for National Statistics' latest retail sales bulletin shows a surprise volume rise in September after riots disrupted trade in August. >>