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BizReport : October 18, 2011 Archive

October 18, 2011 Archive

Advertising | October 18, 2011

eXelate, Cognitive Match partner for dynamically targeted ads

An improved targeting measure from Cognitive Match and eXelate will optimize ads based on real time information. Through the partnership Cognitive Match will use eXelate's targeting data on both of their Dynamic Creation options. >>

Ecommerce | October 18, 2011

Why etailers need retargeting strategies for holiday campaigns

In just over a month holiday shopping campaigns will be going full-force across the Internet. Many will gain shoppers attention, but will that attention turn to sales? According to one expert including retargeted information is one way to push that attention into conversion. >>

Social Marketing | October 18, 2011

Does your social campaign also include conversation? It should.

Click thru rates on Facebook are improving as brands figure out new ways to engage with consumers. But, are CTRs the be-all of social media advertising? According to some social presence means more than placing ads or deal information within a social profile. >>