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BizReport : October 14, 2011 Archive

October 14, 2011 Archive

Mobile Marketing | October 14, 2011

Manta's Pamela Springer: Why SMBs need mobile

At the mid-point of October, and with just over a month until the holiday shopping season is officially in swing, campaigns are being tweaked and tested. But there is still time to include new options to the holiday marketing blitz. I recently chatted with Manta's Pamela Springer about mobile opportunities. >>

Advertising | October 14, 2011

HopStop release offers free assist to local businesses

A new release from HopStop is likely to get a lot of attention from local businesses from the price-point alone. It's free. The new offering allows small and local businesses within New York's 5 boroughs to create and launch geo-targeted ads. And, did I mention, its free? >>

Advertising | October 14, 2011

Facebook ad CTRs and CPCs rise

Improvements in Facebook's ad offering coupled with increased brand interest demonstrate the rising importance of the social network to marketers, but it comes at a cost. >>

Advertising | October 14, 2011

3D, Mobile, Ecommerce: Changes to how you'll create campaigns

Just in time for the holiday shopping season, several advertising platforms are rolling out new products to help brands better engage. With about four weeks before the rush begins, now is the time to test which options may be best for your campaign. Below, we highlight four of the releases. >>

Mobile Marketing | October 14, 2011

Research: Android users more 'app loyal'

Hey mobile marketers, back away from the iPhone for one minute and check out some new research released by Fiksu. It shows that Android users are much more app loyal than their iOS-using counterparts. >>