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BizReport : October 11, 2011 Archive

October 11, 2011 Archive

Ecommerce | October 11, 2011

BrightEdge release brings scale across sites, search, social

The way consumers are talking over the Internet and the sheer volume of chatter can be deafening to many brands. A new release from BrightEdge may change that by first analyzing chatter across the segments of websites, search and social marketing and then bringing scale to the areas. >>

Ecommerce | October 11, 2011

Barilliance release personalizes Facebook fan pages

Social networking continues to climb as consumers find more reasons to stay within those networks. Brands are adding to the engagement factor by adding branded social/fan pages, but most of those fan pages aren't engaging users. In fact only about 1% of Facebook users visit fan pages daily. >>

Advertising | October 11, 2011

Mobile content consumption up, new release offers digital ad options

Readership may be changing how they read - online or via tablet vs. actual paper - but that isn't stopping advertisers from pushing ad dollars into the print marketplace. A new release from Issuu, called Adpages, may help those brands trying to reach print readers. >>

Mobile Marketing | October 11, 2011

Survey: Americans say new smartphone releases matter

Smartphones are a convenience. New smartphone releases are anticipated and researched and find crowds of consumers looking to upgrade. But a new trend is also emerging - the trend of minor annoyance. New data from Harris Interactive and Qumu finds Americans awaiting new smartphone releases but at the same time believe some smartphone uses should be limited. >>