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BizReport : October 10, 2011 Archive

October 10, 2011 Archive

Internet | October 10, 2011

Research: Two-thirds of UK marketers stumped by 'gamification'

"Gamification" is a popular buzzword in marketing circles but do marketers really know what it means? According to a survey of over 100 marketers, reported by New Media Age, the term leaves two-thirds of marketers in the UK stumped. >>

Mobile Marketing | October 10, 2011

'Digital Omnivores' consume digital content via several touchpoints

Remember when it was super cool just to be able to listen to music while on the go, Walkman clipped on the waistband, earphones plugged in? Consumers want so much more while on the go in today's hectic, digital societies and, as comScore's latest figures show, they're getting it. >>

Blogs & Content | October 10, 2011

Why virtual events need more than content

Business budgets continue to tighten, but thanks to virtual events many businesses find they are able to stay abreast of trends without traveling to conference locations. Attendance at these events is booming, as is lead generation and product sales. One expert offers his advice on these events. >>

Advertising | October 10, 2011

Brightroll release guarantees video impressions

A new entry into the online video space should capture more ad dollars. From BrightRoll, the Total Audience Guarantee (TAG) is a first in the video marketplace, giving video advertisers a pay for impression interface. Those impressions are guaranteed by BrightRoll. >>

Ecommerce | October 10, 2011

Coupons boost positive feelings toward brands, finds study

Do coupons motivate consumers to make a purchase decision? Very much so, according to new research conducted by Forrester Consulting on behalf of WhaleShark Media, and active coupon users are more open to trying new brands, too. >>

Social Marketing | October 10, 2011

Who's on social media? Everyone and their grandmother, finds study

Okay, that may be a bit of an exaggeration, but new numbers from Experian/Simmons finds that 91% of US adults are accessing social media each month, and the percentages for younger adults skews even higher. >>

Social Marketing | October 10, 2011

Socialbakers: Burberry UK's biggest brand on Facebook

Research by online analytics firm Socialbakers has revealed that British Facebook users have a sweet tooth and keep an eye on fashion. >>

Social Marketing | October 10, 2011

LinkedIn launches Company Status Updates

LinkedIn, the social network for professionals, has introduced a new feature that allows companies to broadcast status updates to their Followers on the network. >>