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BizReport : October 6, 2011 Archive

October 6, 2011 Archive

Email Marketing | October 06, 2011

Two platform releases integrate social, email

New data from Return Path finds email and social becoming more deeply intertwined. Citing campaigns from KFC and Domino's, researchers note that using social and email in a collaborative way rather than using simple coupon links increases sharing. >>

Mobile Marketing | October 06, 2011

iPad vs. Fire: Consumers weigh in on their choices

Kindle's announcement of its Fire tablet last week continues to have an impact across the mobile web. Is Kindle's entrance into mobile the change that will disrupt Apple's hold on the marketplace? Consumers are beginning to weigh in on what they want in a device. >>

Blogs & Content | October 06, 2011

How to engage through paid, owned and earned content

It isn't just the segment - sports, financial, entertainment - of content that matters to consumers, it is the type of media in which the content is delivered. According to a recent Yahoo study, consumers engage and interact differently with paid, owned and earned media. >>

Mobile Marketing | October 06, 2011

Location-based coupon users harbor privacy concerns

Despite almost half of mobile users having some concerns about privacy when using location-based coupons, their usefulness is such that most are happy to push these worries to one side, found a new survey from Prosper Mobile Insights. >>