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BizReport : October 5, 2011 Archive

October 5, 2011 Archive

Ecommerce | October 05, 2011

E-commerce sales stunt seasonal in-store staff hiring

Retailers are cutting back on in-store staffing levels this year in a bid to trim the fat in the lead up to a busy online holiday season, according to figures released by the Hay Group. >>

Advertising | October 05, 2011

YuMe releases new video products

Pre-roll is the king of video advertising and has been for some time; new ad unit releases from YuMe won't change the fact that most advertisers use pre-roll, but may change how pre-roll units are used within the video space. The ad formats allow advertisers to immediately measure campaigns for engagement, social interactions (sharing, liking, following), purchase intent and other metrics. >>

Mobile Marketing | October 05, 2011

eMarketer: Marketers moving money into mobile

Advertisers are set to spend $1.23 billion on mobile advertising this year, according to new figures released this week by eMarketer, the first time ever that annual revenues have topped the $1 billion mark. >>

Advertising | October 05, 2011

Consumers, brands need more from mobile find experts

Smartphones and tablets aren't going away; in fact, with the release of Kindle's Fire and rumors about the upcoming iPhone 4S it looks as if mobile will continue its rapid growth rate. While more consumers are pushing into the space, advertisers are looking for solid ways to engage without being too intrusive. >>

Email Marketing | October 05, 2011

CheetahMail: Email volume to increase 20% over holidays

With ecommerce off to a record start thus far in 2011, brands are expecting the holidays to be just as busy online. One area where brands may push more marketing dollars - email. A new report from Experian CheetahMail predicts email volume will increase about 20% over the upcoming holiday season. >>

Social Marketing | October 05, 2011

Report: Brands pushing more into social media

2011 may be best remembered as the year brands embraced social marketing. Of course, the year isn't over yet but new research finds most brands utilizing the Facebook, Twitter and YouTube platforms to engage an increasingly social consumer base. >>

Internet | October 05, 2011

NPD Group: Children acquiring more entertainment content via digital

New research from market research firm NPD Group shows that the amount spent by children on digital video games has increased over the last two years as their retail spending slows. >>

Social Marketing | October 05, 2011

Heinz UK launches personalized Get Well Soup promo on Facebook

Many northern hemisphere readers are heading into cooler days of autumn and winter and, as temps dip and winter bugs make themselves known with sniffles and coughs what better time that to launch personlized tins of comforting Heinz Get Well Soup. >>