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BizReport : October 3, 2011 Archive

October 3, 2011 Archive

Social Marketing | October 03, 2011

Facebook launches Premium Ad product and expands insights

More tools and insights have been made available to brand marketers on Facebook including a Premium Ad product and further expansions to its insights and measurement metrics. >>

Mobile Marketing | October 03, 2011

Platform opens mobile comms from brand to consumer

As mobile breaks new ground, brands are looking for ways to make mobile a success. Communication is the word of the year where mobile is concerned, specifically offering better communications between brand and consumer. One platform assists in that by offering 'direct connect' apps. >>

Social Marketing | October 03, 2011

RockYou reveals four social gamer personality types

Not all social gamers have the same attitude towards gameplay and in-game spending. Game publisher RockYou and research firm Interpret surveyed social gamers and have drawn up a list of four personality types. >>

Ecommerce | October 03, 2011

Retrevo's mobile app hopes to keep consumers in-store

Smartphone-wielding consumers are a common sight in today's brick and mortar stores often shunning sales staff for the information on their mobile screen. Those stores are, according to many, becoming product showrooms but Retrevo has come up with technology that could help keep consumers engaged in-store by helping with product evaluation and discovery. >>

Advertising | October 03, 2011

DoubleVerify: 5% verified ads served near competitor ads

New data from DoubleVerify finds advertisers navigating the online space much better in 2011 than in the past; according to the lastest DoubleVerify Trust Index, compliance rates are at their highest in more than 18 months. >>

Advertising | October 03, 2011

Changes to mobile, video, social spaces may increase engagement

Heading into the holiday shopping season, three changes in the mobile, social and video spaces may help brands better engage with in-market consumers. >>