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BizReport : Advertising : September 27, 2011


Virtual Edge launches connection directory

With online conferences and events taking off, planners are becoming overloaded with the prep-work. It may be simple for attendees to listen in to a seminar with the click of a mouse, but event planners must find those presenters, prep webinars and vet platforms to build on. The new Virtual Edge Directory is set up to do just that.

by Kristina Knight

The Virtual Edge Directory has more than 400 company listings filed under 20 categories to help those planning virtual events. Companies withing the directory have profiles including video, social media streams and website links.

"We recognized that as virtual meetings and events were becoming more mainstream, marketers and event professionals were struggling to keep up with the increasing number of technology vendors and solution providers within the industry," said Michael Doyle, executive director of Virtual Edge Institute. "Encompassing solution providers and vendors from A to Z, the Virtual Edge Directory eases the process for researching, identifying and selecting the right resource for a virtual engagement."

The listings include technology, solution and service providers to assist those planning large virtual events or even businesses who want to offer online trainings to their off-site staff.

Earlier this year a report from Virtual Edge found travel and conference expenditures remain roughly the same, indicating that businesspeople are still attending in-person events often. For those attending in-person, the ability to network was a motivating factor in the decision to attend while those attending online were more interested in the content of such events. Over the next year most (78%) of business travelers plan to travel as much as 2010.

Content is key for both physical and virtual events. In fact, both types of attendees want content available before events, during the event and after events. But, whether attending in person or online, attendees are likely to socially share information from the event, making it important for that content to be viewed at a later time.






Tags: online directory, online events, Virtual Edge, virtual events, virtual meetings, webinar








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