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BizReport : Research archives : September 23, 2011

Study: Women more dialed in to social

Talking on the phone, chatting over email or commenting on status updates through social networks. In many cases it is easier to stay connected with friends and family when it fits into a schedule - chatting over email for instance allows the person to make out a grocery list or sign off on a presentation.

by Kristina Knight

But it may surprise you to find the differences in how men and women are using social media to stay connected.

When it comes to social networking women are more dialed in than men, finds a new study from Rebtel. This may come as no surprise to many but the extent that women are 'more social' may be. According to the data 68% of women are using social networks to stay connected while only about half of men do so.

Interesting findings from the report include:

  • 92% of people communicate 'other than' in person - using phone, email, social networks, etc

  • 61% use social networks to communicate

  • 28% use socnets to connect with work colleagues

  • 73% of women and 75% of men use voice/phones to catch up
  • Perhaps most surprising is that men from the study reported they would rather talk to friends/family via phone than over a social network or through email.

    "Men tend to lag behind women when it comes to communicating with others through social media, which debunks other recent studies that suggest that men are more savvy networkers between the sexes," said Andreas Bernstrom, CEO, Rebtel.

    The survey was conducted by Harris Interactive on behalf of Rebtel.

    Tags: Harris Interactive, Rebtel, social marketing, social media, social networks, women

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