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BizReport : Mobile Marketing : September 09, 2011

Smartphone shipments outstrip feature phones for first time in Western Europe

The era of feature phones is fading fast as smartphones begin to dominate mobile users' pockets and purses. New data released by IDC shows how the feature phone is taking hold in Western Europe.

by Helen Leggatt

For the first time ever in Western Europe shipments of smartphones exceeded those of feature phones accounting for 52% of the 42 million devices shipped, reports research firm IDC.

Compared with the same period last year smartphone shipments are up 48%.

But how does the number of smartphones shipped compare with sales? MocoNews' Ingrid Lunden clarified this with IDC analyst Francisco Geronimo.

"Usually the gap is not that big and the reason for that is because when a retailer buys a specific volume he doesn't want to keep it that long," he told Lunden, although he acknowledged a small gap did exist.

IDC also revealed their predictions for OS market share for smartphone sales worldwide. Google's Android handsets are seen extending their lead capturing 39% of the global market this year, followed by Symbian (21%) and iPhone (18%).

Tags: feature phone, mobile handset market, mobile operating system, mobile phone, smartphone

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