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BizReport : Ecommerce archives : September 06, 2011

Report: Taking work, fun on the road

As consumers become more mobile, they aren't just connecting from smartphones or tablets, they are connecting computer to computer. According to a new report from In-Stat, consumer network attached devices will soar over the next few years as workers, students and the general public connect with their data from remote locations.

by Kristina Knight

In-Stat's research suggests these Network Attached Storage (NAS)devices will see a 36% combined annual growth rate (CAGR) through 2015.

"The market for consumer NAS has come a long way in the last year. Many vendors have concentrated on simplifying the description of their systems, system setup, and management of their products," said Norm Bogen, VP of Research."The end goal for this transformation is for NAS systems to appear less technical and more consumer-friendly."

In 2010, total NAS shipments from the big five vendors, Buffalo Technology, Apple, Iomega, NETGEAR and Western Digital) was nearly 63%, pulling in just over $678 million. By 2015, when the 26% annual CAGR is reached, Europe will be responsible for about half of all shipments.

In a related report, consumers won't just be working remotely. Juniper Research suggests that by 2015 the mobile payment market will increase to about $670 billion as people become more comforable with paying bills, transferring money and buying products through mobile devices like smartphones and tablets.

"Our analysis shows that emerging segments such as physical goods payments, NFC and money transfers will fuel market growth by a factor of 2.7 times by 2015," said David Snow, Juniper Research Senior Analyst. "Digital goods is the largest segment and, although forecast to more than double, it is not growing as quickly as some of the newer segments.

More than 2 billion consumers world-wide will be making mobile payments, finds Juniper researchers, by 2015. In 2011 about 1.8 billion consumers made mobile purchases.

Tags: In-Stat, Juniper Research, mobile connection, mobile data, mobile payments, mobile shopping

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