News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Pew: One-quarter mobiles using LBS
When it comes to mobile, consumers want instant gratification which is pushing many to use location based services. According to new data from the Pew Internet and American Life Project about one-quarter of American adults (28%) are using mobile or social location based services for everything from directions to local recommendations for restaurants, etc.
That 28% of mobile users equals about 23% of all adults, not a bad percentage especially when paired with the fact that most LBS services point consumers to the nearest local business - the nearest Starbucks, gas station, restaurant or movie theatre.
In addition to getting directions consumers use LBS for:
"Americans are not currently al that eager to share explicitly their location on social media sites, but they are taking advantage of their phones' geolocation capabilities in other ways," said Kathryn Zickuhr, Pew Internet Project research specialist and co-author of the report. "Smartphone owners are using their phones to get fast access to location-relevant information on the go."
Pew researchers surveyed more than 2,000 consumers between April 26 and May 22, 2011 to come to their conclusions.
While one-quarter of consumers isn't a large number, it is an indicator that local businesses and larger stores need to have their information available to local consumers through mobile devices and apps. Having a simple way to find directions or get a recommendation for afternoon coffee or treats will likely lead to more foot traffic from on the go consumers.
- In-store pricing versus online: Getting the price right at the right time
- Investment in the online shopping experience paying dividends for retailers
- Survey: Mobile a sore spot for luxury brands
- Study: Switching economy could cost US brands $1 trillion
- Does your business send packages? USPS postal rates change
- Localytics: App engagement up, retention declines
- Knowledge of marketing automation low among senior-level marketers
- Study: Data tools don't stop cross-channel challenges
Featured White Papers
- Worksheet: Are You Ready for Marketing Automation?
Download this worksheet to determine if your company is ready to use marketing automation. Regardless of your score, there's good...
- Benchmark Report: Data Drives Social Media Performance
After analyzing 1.6 M posts on Facebook, Twitter and Google Plus, we've concluded that how you distribute your social posts...
- What Your Website and a Great Book Should Have in Common
With real-time personalization, your website can share many of the same characteristics of a best-selling novel - including the ability...