News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Pew: One-quarter mobiles using LBS
When it comes to mobile, consumers want instant gratification which is pushing many to use location based services. According to new data from the Pew Internet and American Life Project about one-quarter of American adults (28%) are using mobile or social location based services for everything from directions to local recommendations for restaurants, etc.
That 28% of mobile users equals about 23% of all adults, not a bad percentage especially when paired with the fact that most LBS services point consumers to the nearest local business - the nearest Starbucks, gas station, restaurant or movie theatre.
In addition to getting directions consumers use LBS for:
"Americans are not currently al that eager to share explicitly their location on social media sites, but they are taking advantage of their phones' geolocation capabilities in other ways," said Kathryn Zickuhr, Pew Internet Project research specialist and co-author of the report. "Smartphone owners are using their phones to get fast access to location-relevant information on the go."
Pew researchers surveyed more than 2,000 consumers between April 26 and May 22, 2011 to come to their conclusions.
While one-quarter of consumers isn't a large number, it is an indicator that local businesses and larger stores need to have their information available to local consumers through mobile devices and apps. Having a simple way to find directions or get a recommendation for afternoon coffee or treats will likely lead to more foot traffic from on the go consumers.
- Top 3 challenges facing retailers and how to solve them
- How to get past personas and into consumers' interests
- European Commission forces Google, Apple to make users aware of 'true cost' of an app
- Top 3 tips to improve seasonal marketing plans
- Research: Social media users less likely to post positively about their favorite products
- Twitter preps for new generation of commerce experiences
- iBeacon firm offers free hardware and installation to UK retailers
- Swrve: Report reveals one third of apps get only one minute of attention
Featured White Papers
- Everything You Need to Know About Social Media for Your Business
While social media practitioners must continue to expect and adapt to change, it is important to take note of the...