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BizReport : Research archives : September 07, 2011


More American SMBs looking online for economic recovery

The recession may be over according to Wall Streeters, but recovery has been long and hard for many small businesses across the US. And, with the downgraded US credit rating, many are tightening their belts again. Some are also looking online, according to new data from Elance, to help them earn more.

by Kristina Knight

elance.jpgIt isn't just consumers they are looking for online, although people to buy products is never a bad thing. Many SMBs are now looking online for freelance or per contract employees to save overhead on healt insurance, office space and other benefits.

"Companies gain agility by hiring contingent workers in the cloud," said Fabio Rosati, CEO of Elance. "And online job-seekers look for work anywhere because they can telecommute and work remotely with greater ease. Online work platforms that match demand and supply and make remote management possible, allow businesses to achieve huge improvements in flexibility and productivity."

Elance's survey finds:

  • 83% of businesses plan to increase online hiring over the next year

  • 87% report online hires are 'vital' to their business

  • 64% of respondents have hired no new full time workers over the past year

  • 15% of respondents plan to hire full time workers over the next year
  • One more interesting finding: the number of full time employees who are now starting a freelance side to their work is increasing. Elance found that about 36% of respondents were either starting or operating a 'side' businesses while employed by an on-site business.

    Meanwhile, businesses looking for freelance help want more than a one-hit-wonder. The report finds they are looking to the online space for writer/bloggers, multimedia experts, those with web design backgrounds; these areas are gaining a higher profile from small businesses because they recognize the need for professionally produced content as a consumer engagement factor.






    Tags: ecommerce, Elance, freelance, online hiring, remote workers








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