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BizReport : Ecommerce archives : September 02, 2011

Redplum: Lottery win would not stop coupon clippers

Even those who had solved all their financial woes with a lottery win would still continue to use coupons, according to the findings of a new survey by deal publisher

by Helen Leggatt

logo_redplum.gifSaving money has become a way of life in post-recession days, and finding coupons has become almost a game, a challenge in life.

No longer is coupon-clipping considered desperate, or restricted to struggling families and pensioners, today even the kids are at it. Over half (56%) of 13-17 year olds now use traditional or digital coupons found's survey of over 23,000 people.

"Today's savers are relying on behaviors learned during recessionary times that have become a part of their everyday life," said Lisa Reynolds, RedPlum's Mom Saver-in-chief.

"Our survey shows consumers are trying to save more through coupons, deals and special offers, despite their confidence level remaining basically unchanged from last year. It is clear in a number of areas, that if anything, savings behavior has grown since 2010."

Other findings from's Purse String Study include:

- Over three-quarters of respondents cited newspapers as their primary source of coupons

- 77% said they save $11 or more per week with coupons, more than in 2010 (67%)

- 31% go online for up to 2 hours each week searching out digital discount codes, a 265% increase from 2010

- 60% spend up to 2 hours each week searching print publications for coupons.

So ingrained are coupons in the lives of today's consumers that a whopping 96% of respondents said they would continue to use coupons even if they struck lucky and collected a lottery jackpot.

Tags: consumer behavior, coupon use, saving, shopping, survey

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