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BizReport : Advertising archives : September 21, 2011

How Optify's Partner Program may change agency options

Agencies looking for a little more bang for their online ad buck, Optify's new Partner Program may be a big hit. Through the program agencies can use the Optify platform as a value-added solution to improve SEO, site optimization and other key tools. The platfrom offers support for multiple domains and users and free access to training webinars among other things.

by Kristina Knight

optify.jpgKristina: What benefits does this program offer?

Anthony Joseph, Vice President, Marketing and Customer Experience, Optify: With Optify's Partner Program, agencies will be able to grow their business, while keeping costs down with increased workflow efficiencies and streamlined service delivery. Instead of using multiple tools to support their clients' needs, agencies will be able to save time by using Optify's integrated solution which automates report creation in real-time and doesn't require logging into 20 different tool accounts for each client. Members of Optify's Partner Program will also enjoy volume discounts on all of Optify's Editions as well as free access to online marketing resources like webinars, white papers and training guides.

Kristina: What trends are you seeing in the online ad space currently?

Anthony: A recent report by McKinsey estimated that search drives a "gross value" of $780B on a global basis. We project that this trend will continue to grow. Paid search exists in a supply-demand marketplace, and the online ad space is directly affected by overall internet usage trends. As such, we expect the current macro-trends - social, mobile, local and personalization - will contribute to drive continued growth in the online ad space.

Optify is seeing an increasing number of requests to support website redesigns , an indication that businesses, both traditional online, and offline, are recognizing the power of search and how critical it is to potential customers become more aware and informed about their products prior to purchase. A company's website is a critical point of entry and a huge driver of growth now for many businesses, so it needs to be discoverable in the relevant search and social media channels, and optimized for the company's conversion goals when the visitor lands there.

Kristina: What do you expect from the upcoming holiday shopping season?

Anthony: We project that online shopping records will be broken once more - driven by the retailers that establish themselves as leaders in price, value, and the offered deal. This year though, search, social, mobile and local, and any combination of those together, will be an emerging combined-source for how consumers find discover and, buy their products online. This is an exciting time in online marketing.

Tags: ad campaigns, ad optimization, online advertising, Optify

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