News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
GenArts, PixelFish release uses visual effects to engage with shoppers
As more people turn to online video to watch Primetime television, original programming and news clips advertisers are following. A new development in the video space may improve some advertisers' video results. From PixelFish and GenArts, the solution will use visual effects to scale video advertising.
GenArts will power the PixelFish solution, offering better performance for local advertisers hoping to engage through video.
"Visual effects have been shown to increase audience engagement and purchase intent by up to 12% for advertisement spots on TV versus the same exact spot without the visual effects," said Katherine Hays, CEO of GenArts. "Traditionally, that level of engagement with video due to the targeted use of visual effects has been limited to blue-chip brands with large production and distribution budgets. Now, through the GenArts Solution, we are able to bring Madison Avenue results to everyone from an independently-run business to your local pizza shop."
Video ads now account for about 14% of the content in the online video space, but that isn't slowing consumer adoption of the medium. According to the latest data from comScore Americans watched nearly 7 billion video clips in July; 180 million Americans are now watching online video. Most clips are still viewed through Google's YouTube, but a growing number of viewers are going direct to sites like Hulu or network websites to find video content, including full-length television episodes and streaming entire movies.
Hulu continues to reach the most consumers with video ads (409 million ad minutes, 7.9% reach) followed by Adap.tv (396 million ad minutes, 20% reach) and Tremor Video (347 million ad minutes, 19% reach).
- Report: Mobile web use doubles
- Ad Roundup: Tools to improve experience
- Study finds customer service key for BTS success
- IAB/UKOM cuts through confusion with 'definitive' data on time Brits spend online
- Google pauses Flash and signals new ad age of HTML5
- Studies ID how Millennials are connecting
- Black Friday UK predicted to break £1bn in online sales
- Smaato: Spending on mobile web ads soars
Featured White Papers
- Why Marketing Should Be Personal
Read our report, Why Marketing Should be Personal, created in partnership with Econsultancy, to learn why 700 marketers ranked personalization...
- Digital Trends 2015
Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to...