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BizReport : Ecommerce archives : September 12, 2011

Expert: Shoppers will look for good deals

Although the verdict is still out from experts, consumers seem to have spoken: they like saving money but are overwhelmed by the sheer number of daily deal emails. This is, of course, causing them to delete without opening or even treat legitimate daily deal emails as spam - deleting without opening or even hitting the spam/junk buttons in their email program. A new solution from may help consumers see deal emails more clearly by making them more local.

by Kristina Knight

Called Local City Deals, the platform streamlines the daily deals process by putting all of their localized deals into a single email which they can then scan to determine if it is something they are interested in.

"No more sifting through multiple sites each day," said CEO Steve Schaffer. "Until recently it has been very hard for small businesses to advertising online, the daily deal has changed that dynamic for small businesses. Consumers want deals...and from what we see they are willing to look for the best deals in their marketplace. The trick is to make it easy for them to find what they are looking for."

As for what deals are getting the most attention, Schaffer says big discounts are a big draw, but 'limited availability' emails are also engaging to deal-minded consumers. Looking ahead to the holiday season, he suggests utilizing this type of sales technique.

"Big discounts will of course be the main draw to get people to buy their products," said Schaffer. "Sales involving limited quantities create an immediacy to purchase - making consumers wake up early and buy those products in store or online as soon as the sale begins so they won't miss out on the deal."

Tags: daily deals, ecommerce,, online coupons, online shopping

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