News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Europe, US showing strong mobile growth
mobileSQUARED's updated mobile forecast indicates that the Big 5 European markets - UK, Spain, Italy, Germany and France - are driving smartphone adoption, pushing more brands into the mobile space. They estimate mobile ads will reach just over $1 billion by 2014 and that by 2016 will near the $2 billion mark.
Previously mobileSQUARED predicted European advertisers would reach the $1 billion mobile mark in 2015. All told, more than 93 million 'Big 5' Europeans will be 'in' the mobile marketplace by the end of 2011.
Android smartphones have the highest mobile penetration in the European marketplace finds comScore with nearly one-quarter of 'Big 5' smartphone users on that platform.
"Smartphone adoption has seen significant growth...driven in large part by the increasing popularity of the Google Android platform," said Jeremy Copp, comScore Europe vice president for Mobile. "Although Symbian continues to lead the EU5 smartphone market, Android is gaining fast and recently passed Apple to become the second most popular platform. Network operators, publishers and advertisers looking to effectively reach the European mobile audience must pay close attention to the continued growth of Android in the region, as it will likely have far-reaching implications for the mobile media landscape."
In the US, meanwhile, 82 million consumers have adopted smartphones with Samsung, LG and Motorola the top handsets.
New data from JumpTap and DigiDay finds that the number one mobile attribute, from a marketer standpoint in the US, is targeting. While the majority of mobile marketers have been in the space for between one and five years they believe the ability to hyper-target through mobile devices leads to more engaged consumers. Also, while only about 6% of ad budgets are now reserved for mobile, marketers expect to increase their mobile spend to 35% of the total over the next year.
- Study: Live TV still trumps time-shifted
- Brands: How to make the most of ad placement
- Avoidance a big reason for blocking calls
- App Annie: App stores' revenue gap closing
- Marin study reveals the effect of integrating search and social campaigns
- Reports: Ad spend up on Bing, consumers still heavy on Google
- Study IDs disconnect between brands, consumers
- Consumers trust doctors and government with personal data more than they do advertisers
Featured White Papers
- Marketing Automation Simplified : The Small Guide to Big Ideas
Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast...
- Is your web site creating sales tax risk?
Answer 3 questions to learn....
- How to Properly Structure Your Social Program for Success
Most big brands structure their social program around business goals, however, sometimes there is a disconnect between the goals and...
- Email Device Report 2014: How Are Your Customers Viewing Email?
The Q4 2013 findings reveal that consumers are rapidly moving from desktops to mobile devices when it comes to opening...