News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Europe, US showing strong mobile growth
mobileSQUARED's updated mobile forecast indicates that the Big 5 European markets - UK, Spain, Italy, Germany and France - are driving smartphone adoption, pushing more brands into the mobile space. They estimate mobile ads will reach just over $1 billion by 2014 and that by 2016 will near the $2 billion mark.
Previously mobileSQUARED predicted European advertisers would reach the $1 billion mobile mark in 2015. All told, more than 93 million 'Big 5' Europeans will be 'in' the mobile marketplace by the end of 2011.
Android smartphones have the highest mobile penetration in the European marketplace finds comScore with nearly one-quarter of 'Big 5' smartphone users on that platform.
"Smartphone adoption has seen significant growth...driven in large part by the increasing popularity of the Google Android platform," said Jeremy Copp, comScore Europe vice president for Mobile. "Although Symbian continues to lead the EU5 smartphone market, Android is gaining fast and recently passed Apple to become the second most popular platform. Network operators, publishers and advertisers looking to effectively reach the European mobile audience must pay close attention to the continued growth of Android in the region, as it will likely have far-reaching implications for the mobile media landscape."
In the US, meanwhile, 82 million consumers have adopted smartphones with Samsung, LG and Motorola the top handsets.
New data from JumpTap and DigiDay finds that the number one mobile attribute, from a marketer standpoint in the US, is targeting. While the majority of mobile marketers have been in the space for between one and five years they believe the ability to hyper-target through mobile devices leads to more engaged consumers. Also, while only about 6% of ad budgets are now reserved for mobile, marketers expect to increase their mobile spend to 35% of the total over the next year.
- How travel brands can do more with data
- Expert: What retailers need to know about EMV
- Study: Utility apps take most of ad spend
- Holidaymakers swindled out of £2.2 million in 2014
- Brits warming to biometric technology for online banking access
- Banks missing out by focusing mobile banking ads on television
- Top 3 tips to add personality to your targeting
- Will 2015 be The Year of Mobile?
Featured White Papers
- Analyzing the Value of Responsive Design Can Be Messy
Responsive web design is an integral part of customer engagement in our multi-device world. But the additional costs and resources...
- Mobile Email Guide: Design strategies to help you capture mobile clicks
On average, about 40 percent of e-mail opens come from mobile devices and tablets. Mobile subscribers are less engaged because...
- Avoid these common pitfalls when choosing a cloud CRM
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at...
- 2015 Social Marketing Planning Guide
2015 is going to be a great year for social marketers, but to make the most of it you'll need...