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BizReport : Social Marketing : September 01, 2011

BrightEdge: Twitter users share more often

Social networking is hot with nearly every demographic, pushing more brands into the social space each day. But new research finds that, although Facebook may be the most-visited social network, another socnet's users are sharing links, buzz and branded information more often.

by Kristina Knight

twitter.jpgFirst, the social networking details. According to Pew Research 65% of online adults in the US are active on social networking sites, with women forging the biggest social networking path. Younger consumers (under age 30) are also heavy socnetters, with 69% of younger females using social networks daily.

Most of these networkers are heading to Facebook, but new data from BrightEdge indicates that Twitter may be the most useful social networking tool - because Twitter buttons equal more social shares.

The BrightEdge report finds:

  • Sites offering Twitter 'share' buttons get 7 times more social media mentions

  • Nearly 50% of the top 10,000 websites do not offer social sharing links

  • Facebook specific sharing tools - 'Like' buttons and Fan Page links are used on more than half of the top websites

  • Twitter links are seen on 42% of the top websites

  • Google+ links are seen on less that 10% of the top websites
  • "It's clear that social sharing buttons can drive real social traffic that will inevitably drive sales, brand awareness or even affinity but it's also clear that many brands are not taking advantage of this simple, cost free tool," said Jim Yu, CEO of BrightEdge. "It's surprising that with so much talk about social and clear consumer adoption, almost half of the web's largest sites don't take advantage at all of free social sharing tools."

    In July comScore ranked Facebook as the fourth most visited US website, behind Google, Yahoo and Microsoft websites; the social network grabbed more than 162,000 unique visitors. Twitter, meanwhile, ranked 34th with just over 30,000 unique visitors. While the traffic between the two social networks is huge, the fact that Twitter buttons are shared more often should make them more equal in the eyes of businesses.

    Tags: BrightEdge, Facebook, Pew Research, sharing buttons, social marketing, social networks, social sharing, Twitter

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    • "Nearly 50% of the top 10,000 websites do not offer social sharing links"

      That's unbelievable! Making your content shareable is so simple and so very important for your site. Let your network do some of the heavy lifting and get your content out there for others to find! Not to mention that the search engines have admitted they look at social signals when ranking sites.



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