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BizReport : Social Marketing : September 20, 2011

Brands: Are you ready for social video?

As more consumers watch video marketers are looking for more ways to integrate video. A new solution from Ooyala integrates video within the social sphere, making it simple for video content to be shared in a place where consumers are already congregating.

by Kristina Knight

"Ooyala Social lets viewers discover, share, watch and purchase videos on Facebook," said Jay Fulcher, Ooyala CEO. "Video -- reaching all consumers across all screens (TV, browser, mobile, tablet) -- is ubiquitous and is the fastest growing segment of web traffic. Publishers and advertisers must have a strategy for monetizing this new opportunity of reaching a very fragmented audience, and doing it in a way that they can measure and optimize."

The solution offers HD quality video; using the platform viewers can live chat, share clips with friends/family and watch across their devices - from computer to tablet and smartphone.

Facebook's audience has grown to about 750 million users per month. Meanwhile online video is now attracting more than 80 million viewers per month. Those viewers are watching everything from user generated content to news/sports clips to full length movies and television programming.

"Social video is the convergence of the two greatest Internet trends of this era - online video and social interaction over the web - the result is people can watch, share, chat and discover content socially," said Fulcher. "Getting access to the hundreds of millions of consumers who use social networks every day is a huge opportunity for all publishers and advertisers and video is the best medium with which to reach them."

Tags: online video, Ooyala, social marketing, social video, video content

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