News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Travel consumers looking for specific information
Summer is winding down the US, which many schools set to return to session by the end of the month. But that isn't curtailing travel plans. Those who haven't yet vacationed are still planning a summer getaway according to a recent NielsenWire report, even if the get-away doesn't happen until later in the fall. How will they travel?
The Nielsen report suggests that younger consumers (aged 18-34) will be driving to their destinations, and so will most families. Although driving in the family car may not be the most comfortable, consumers are finding it the most economical. Meanwhile, those over age 50 are looking to sail off into the sunset; Seniors account for about half of the traffic to cruise websites.
A recent partnership between The Travel Ad Network and AudienceScience may help travel consumers and marketers by offering more relevant ads to the traveling base.
"While individual travel sites might offer a quality audience they may lack the reach to get a critical mass of consumers. The Travel Ad Network overcomes this by organising and making available a specific audience to allow marketers deeper and more effective targeting," said Stuart Colman, Managing Director - Europe, AudienceScience.
Through the partnership, advertisers will be able to engage with defined travel audiences at specific points of interest, potentially increasing their engagement level because the ads will be relevant to that consumer at that moment. It should also appeal to publishers looking to offer more relevant ads to their visitors.
According to Nielsen data, overall visits to travel websites have increased by 2% while visits to multi-booking sites like Expedia or PriceLine have increased 7% (2009 - 2011).
- App Store hits 50 billion milestone, Google Play not far behind
- IBM: Mother's Day shopping goes mobile
- Service industry occupations not safe from technology
- How webrooming is taking over ecommerce
- Report: Strong digital presence key to success
- Report: SMBs falling behind in tech
- Mobile the boost loyalty programs need
- British Land: UK retail stores must adapt or die
Featured White Papers
- Top 10 Online Brand Protection Strategies for 2013
Whether stealing web traffic, pirating digital content or selling counterfeit goods, online scammers are sure to continue highjacking brands for...
- Get Serious About Email Marketing
Small business success starts with a solid email foundation. If you're a small business with limited resources, you need an...
- The Essential Guide to Internet Marketing
Learn the latest tips and tricks to online marketing by downloading the latest edition of our most popular ebook! Whether...
- Smarter Service: The Contact Center of the Future
Today's consumers expect better service, better products, and better communication with retailers. Without a single view of the customer across...
- 9 Reasons Why Your Email Campaign Is Failing
When you analyze your email marketing program, what is your email data telling you? Measuring your data can be difficult,...
- Deliver Extraordinary Customer Experience
Competition is fierce in today's economy and customers know this. They can easily search the Internet to find companies that...