News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Study: Employees that 'cyberloaf' are more productive
Do you worry about the amount of time your employees spend 'cyberloafing'? Don't let it concern you too much because, according to a new study by staff at the University of Singapore, allowing staff to browse the Internet at work might actually be a good thing.
Research presented last week at the annual meeting of the Academy of Management in Texas revealed that 'cyberloafing', or web browsing at work, enhances productivity and refreshes tired workers' minds more so than other activities.
Browsing the Internet is better for productivity than texting with friends or sending personal emails, found the study "Impact of Cyberloafing on Psychological Engagement," by Don J.Q. Chen and Vivien K.G Lim.
The reasons behind the positive effects of browsing the Internet are logical. Dr Lim said in an email that "people usually choose to visit only the sites that they like - it's like going for a coffee or snack break. Breaks of such nature are pleasurable, rejuvenating the web surfer."
The task of replying to emails, on the other hand, was more mentally demanding and less relaxing.
"First, the compelling need to reply to a received e-mail impedes employees' psychological engagement by affecting their ability to concentrate," the researchers said in a release. "Second, when employees reply to these e-mails, they experience resource depletion, negative affect and workflow disruption."
And finally, if you are thinking of increasing the monitoring of employee Internet use at work, consider this. The research found that excessive Internet monitoring only served to make employees do it more.
The reports concludes by suggesting employers "strike a middle ground between work and cyberloafing... allow[ing] for personal Web usage as long as it is in line with business objectives. In light of this study, an acceptable Internet use policy would allow for periodic Web browsing while limiting the access to personal e-mails."
- Localytics: App engagement up, retention declines
- Knowledge of marketing automation low among senior-level marketers
- Study: Data tools don't stop cross-channel challenges
- Reports: Mobile economy flourishing
- Top 3 trends to push marketers ahead in 2015
- Consumers want marketing email based on previous purchases
- Kenshoo highlights rise in Facebook ad spend
- Study: Americans don't understand their health plan
Featured White Papers
- Worksheet: Are You Ready for Marketing Automation?
Download this worksheet to determine if your company is ready to use marketing automation. Regardless of your score, there's good...
- Benchmark Report: Data Drives Social Media Performance
After analyzing 1.6 M posts on Facebook, Twitter and Google Plus, we've concluded that how you distribute your social posts...
- What Your Website and a Great Book Should Have in Common
With real-time personalization, your website can share many of the same characteristics of a best-selling novel - including the ability...