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BizReport : Ecommerce archives : August 17, 2011

Store catalog iPad app launched by Google

Forests will sigh with relief and sales of firelighters may rise following the announcement of a new iPad app from Google that enables retailers to digitize print catalogs to provide engaging and social shopping experiences.

by Helen Leggatt

Back in 2001 Google launched " Catalog Search". The tool enabled consumers to search through of print catalogs that had been scanned using new technology of the day - OCR. The search tool never really took off and Google put it to bed eight years later.

Today Google continues to embrace new technology and this week launched "Google Catalogs" The concept itself isn't new and the app works as many other shopping apps, allowing users to interact with product images, watch videos, locate products in nearby stores and make purchases.

However, Google Catalogs features a nifty twist that adds "creativity" to the list of digital catalog benefits such as "social" and "engaging". Users can create collages of products to save or share with friends.

Big brands are already available in Google Catalogs across many popular categories, including fashion and apparel, beauty, jewelry, home, kids and gifts. The free app, which is currently only available for the iPad, launched with retailers such as Pottery Barn, Macy's and Sephora onboard.

Tags: digitization, ecommerce, Google, location-based marketing, mobile marketing, online retail, print catalog, social marketing

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