News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Smartphone users asked where and why they scan QR Codes
QR Codes have caused quite a buzz among marketers, but what about the people they're targeted at? Market researchers Lab42 asked 500 American adults where they saw QR Codes, if they used them and what is was that motivated them to scan.
First off, over half (58%) of the 500 Americans age 18 and over surveyed by Lab42 said they weren't familiar QR Codes. That's partly because some don't own a smartphone (26%) and those that do haven't yet stumbled across a code (17%).
Of those that are familiar with QR Codes (42%) over two-thirds (67%) have seen them in magazines or in retail stores (62%). Other places where QR Codes have caught smartphone owners' eyes are on billboards and posters (40%), in restaurants (36%) and museums (25%).
So what is it that drives a smartphone user to run up the barcode reader app, take aim and scan a QR Code? Unsurprisingly the biggest motivator is the promise of a discount (46%) although requesting product information isn't far behind (44%).
Curiosity was cited by almost as many again (43%) but few (28%) are driven by the quality of the ad associated with the code.
Over half (58%) of those familiar with QR Codes know that QR stands for Quick Response, and fast access to information is one of the benefits expressed of scanning the codes.
- New tool to optimize, monitor content
- Study: Privacy concerns high for wearable tech
- Internet of Things not just for the tech-savvy
- Retale: 73% of parents to use mobile for back-to-school shopping
- Study: Half of parents frustrated by BTS shopping
- How to be sure SaaS options are right for you
- Intent HQ: Consumers want brands to be honest and transparent about data collection
- Forecast: 250 million smart wearables in use by 2018
Featured White Papers
- Three Converged Media Campaigns Worth Emulating
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid...