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BizReport : Mobile Marketing : August 23, 2011


ShopAlerts expanded to work in apps

Add another way for retailers to engage with shoppers online. Placecast is expanding their ShopAlerts platform to work within apps rather than only through SMS texting. With the adoption of smart devices from phones to tablets, it is important for online brands to be able to engage through these devices. Text messaging is good, but many brands are looking for ways to further engage through apps or browser windows.

by Kristina Knight

ShopAlertmockup.pngShopAlerts work by notifying shoppers about store specials or other information when the shopper enters a certain geographic area. By geo-fencing their location, etailers are able to push relevant information to consumers who have opted in to the service.

According to data from comScore, 5% of shoppers have looked within Groupon's app for deals and specials, 6% have opened the Living Social app to find deals and 14% have gone to the app after receiving a push notification; the ShopAlerts platform will push notifications to the app in a similar way.

"These new features enable an app to deliver push notifications tied to nearby locations, which immediately extends the utility and usage of a retailer's app," said Alistair Goodman, CEO of Placecast. "Consumers see ShopAlerts as a valuable service - they can get an alert for a deal or store nearby without having to take the time to turn the app on and search for something around them."

According to information from Deloitte many back to school shoppers are using or plan to use mobile devices for their shopping. Most (64%) will use smartphones; 61% will use mobiles to price check, 43% turn to mobiles for coupons/sale information. Meanwhile eMarketer reports that only about half (51%) of retailers have fully fuctioning mobile sites and one-third (33%) have 'showcase' sites which feature only a few products. Less than 20% utilize location-based coupons/marketing campaigns via mobile or social network.






Tags: mobile alerts, mobile content, mobile marketing, Placecast, push notifications, ShopAlerts








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