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BizReport : Social Marketing : August 24, 2011

Over a third of Facebook traffic comes from search engines

According to a new report from PageLever, search engines are crucial to driving traffic to Facebook and marketers should not overlook the use of basic SEO strategies to increase visibility and Likes.

by Helen Leggatt

A new report from PageLever shows that Google accounts for more than a quarter (27.6%) of external traffic referrals to social profiles.

Yahoo and Bing refer 4% and 2% respectively, found the analysis of more than 1,000 Facebook Pages.

While not a search engine, YouTube drives more traffic (3.1%) to Facebook Pages than Bing, a surprising result considering Bing teamed up with Facebook to provide a more social experience.

PageLever notes that the median values were significantly lower than the averages indicating that there's a small group of Facebook Pages that are getting such a large percentage of their traffic from search engines that it's raising the average for the entire sample.

Marketers should not overlook the use of basic SEO strategies to drive Facebook Page traffic and must develop engaging landing Tabs to encourage visitors to Like the Page.

Tags: Facebook, online traffic, search engine, search marketing, social marketing, social network

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  • Internet is not an "all or nothing" kind of thing. The best campaigns are going to use every available tool to succeed. This means that your Facebook page is well optimized so it ranks well in the search engines, and then your Facebook page works to drive traffic through to your site. Integration is key!



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