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BizReport : Search Marketing : August 08, 2011

New WordStream tool to map keywords for performance

Do you wonder, even if you're getting clicks, how your keywords are actually performing? Many search marketers do and a new tool from WordStream may help in that analysis. Released today, the AdWords Performance Grader analyzes keywords to help marketers see where improvements to search campaigns can be made.

by Kristina Knight

The tool can:

  • Note effective 'negative' keywords to help control search spending

  • Offer Quality Scores for text ads and keywords

  • Click-thru Rates, Impression Shares and Text Optimization

  • Landing Page Optimization, Long-tail Keywork Optimization
  • "At WordStream, we have worked with thousands of small and medium-sized businesses to build out keywords for their AdWords campaigns. We've witnessed how many hands-on marketers have not yet mastered fundamental best practices of PPC ad campaigns," said Larry Kim, WordStream Founder & Chief Technology Officer. "We built this free tool to provide advertisers with an easy to digest snapshot of how their ad campaigns are performing and to tutor them on how to make changes that will boost their performance and save money."

    In addition to analyzing how campaigns are working, the tool can compare Company A's search campaign with Competitor B to better determine where changes need to be made.

    In June, comScore reports more than 16.7 billion explicit core search queries were made, most through Google (10.9 billion). As for the total core search, Google continues to lead there. Of the nearly 19 billion core searches, Google accounted for about 64% (12 billion queries). From Google, about 67% of queries had organic results.

    Tags: comScore, paid search, search marketing, search marketing tools, SEM tools, WordStream

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