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BizReport : Advertising archives : August 09, 2011

Longboard Media taps eXelate for data monetization

Shopping vertical Longboard Media has tapped eXelate to better monetize data collected from their sites. Through the partnership, Longboard will utilize eXelate's DataLinX features, Audience eXtender and Tag Manager.

by Kristina Knight

"We are pleased to partner with Longboard Media, who represents multiple publisher properties, and help them grow their clients data businesses," said eXelate CEO Mark S. Zagorski. "The partnership will help Longboard Media proactively provide data marketing solutions to their publisher clients, allowing those publishers to drive revenue through additional channels."

Through the platform, Longboard will access the DataLinX Tag Manager for tag rotation and management. The Audience eXtender piece will be used to create incremental value and will allow marketers to target consumers after leaving a shopping site.

"DataLinX, and specifically its Private Marketplace feature, helps Longboard Media better monetize the demand for brands to reach consumers at the point of purchase in a privacy-secure manner. We wanted to make a lot of noise regarding our marketing solutions for advertisers as well as revenue management for publishers," said Jim Barkow, Co-Founder and CEO, Longboard Media. "With DataLinX as the backbone of our comprehensive data strategy, we're able to offer our clients improved advertising performance, more revenue and enhanced data security."

eXelate powers more than 20 billion privacy-compliant connections months for more than 200 publishers; their platform reaches 200 million unique users (US) each month.

Longboard Media hosts more than 25 premium retailers and shopping publishers, reaching 55 million monthly consumers. They work with shopping sites like The Find, and

Tags: ad metrics, content monetization, eXelate, Longboard Media, online advertising

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